TRACK • Philanthropy & Partnerships
Courting Corporates: How to keep the spark alive when objectives change
Friday 1 Mar 2024 - 9:25 am to 10:25 am
- Beginner Fundraisers (less than 2 years experience)
A case study with tips and advice on what to do when a great corporate partner changes tack and considers ending the partnership. Taronga had to quickly adapt to the changing objective of a corporate brand, demonstrate value and be flexible to pivot quickly and rebuild and change the nature of this partnership. This session also explores how Taronga built value for the corporate partner by really delving deeper into this partnership, seeking out common objectives and together creating a partnership that was mutually rewarding.
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