
Bernard Ross
Director
=mc consulting
Bernard is an internationally regarded expert in strategic thinking, organisational change and behavioural science. He works in Europe, USA, Africa and South America. He has written eight books on a range of issues — from the psychology of influence to the role of decision science on social change.
His assignments have involved a wide range of not-for-profit organisations over 30 years. In the UK they include British Red Cross, NSPCC, Macmillan Cancer, and the Science Museum. He has also consulted for universities including Oxford, Nelson Mandela University South Africa and UPMC/Sorbonne. International agencies on his assignment roster include ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, and MSF.
Sessions
Thursday - 29 Feb 2024 ( 2:00 pm - 3:20 pm )
Plenary – Predictably Irrational: helping supporters choose
Thursday - 29 Feb 2024 ( 9:40 am - 10:40 am )
Making the Ask
Wednesday - 28 Feb 2024 ( 8:30 am - 2:00 pm )
Masterclass: The Donor Decision Lab: designing your next campaign using decision science
Friday - 1 Mar 2024 ( 2:20 pm - 3:20 pm )
I wish I’d thought of that
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